Create Quick Apps and Websites For Pet Facilities

The pet industry is seeing a huge boom in business globally. In the US revenue is expected to reach $99 billion this year. The pet business has long been recognized as resilient and immune to the recession. Pets bring a lot of relief and are considered part of the family by many people. They have brought hope and joy and helped people cope with the pandemic.

There is a lot of money to be made in the pet care industry. Online sales are quite high. Companies such as Chewy have seen their sales go up by 34.7% over last year.

If you are in the pet industry this is the right time to go online. Having a website and also an integrated pet care app opens your business to a much wider market and adds value to your brand. The online pet market has nearly quadrupled since 2013.

Pet store:

To be noticed by today’s consumers it is important to have an online presence. Customers prefer to have all the information from the comfort of their homes. To boost your sales it is necessary that you have an efficient and interactive app for your pet store which contains all the details, prices, and offers. Great apps lead to more confidence and greater engagement with customers.

Pet Hospitals and Veterinarians:

The majority of pet owners search for vets and hospitals online. A mobile app helps to retain clients as well as attract new ones. Online consultations have increased seven-fold as owners have taken to telemedicine for their pets.

To increase the attention your website should have the right design and optimization. For this, you may want to reach out to a highly reputed development company like SDI, which is very knowledgeable in pet app development.

Animal Product Stores:

Online shopping for pet food and other products is skyrocketing. Pet owners prefer ordering food, toys, and other items online. A significant percentage of pet owners are millennials who would rather not go to brick and mortar stores for making purchases. They would like to make their purchases online.

Grooming and pet boarding facilities:

There is a huge demand for pet grooming and also boarding facilities. Clients are willing to pay if the facilities and services are good. You can build an app to allow pet owners to schedule appointments, check the timing, or even check the videos and images of their pets.

Apps for pets to play

Playing helps reduce the anxiety of pets be they cats or dogs especially when you are not available. Studies say that it has a lot of benefits for the physical and mental health of pets. Pet owners are increasingly on the lookout for such apps. You can always develop an app for these flurry and thumbless consumers. This is a new field and developing field.

Pet Matching/Dating App

You can even start a dating app for dog lovers. This is the latest and growing trend in the pet industry.

Social media app for pet owners

A platform can be provided for the pet owners to get in touch with one another. There is a huge space for such an app in the market now. Who doesn’t love talking to other people about their pets? Let’s face it we are all taking more pet photos than ever before and people want to share those with others who are interested.

Virtual pet apps

Having a live pet may not always be possible due to various reasons such as lack of space or allergies. This creates a lot of space for virtual apps. People would love the idea of taking care of and playing with pets without physically owning one. It is a good idea to develop a virtual pet app as the market conditions are quite favorable.

Investing in an app or a website is the best way to help your pet business grow. An effective app will give you the necessary edge over others.

We at SDI have created successful apps that have helped businesses to thrive. Our commitment and expertise have led to repeat orders and long term relationships with our clients.

Our team can create an app or a website for your business in a very short time based on your needs. Projects like this can be completed in about 4 to 6 weeks for under $8,000 depending on all the features you wish to include. We will create the best app and website which will help you join the pet industry boom. Call us at +1.408.621.8481 or email team@sdi.la today to get started.

The pet industry is seeing a huge boom in business globally. In the US revenue is expected to reach $99 billion this year. The pet business has long been recognized as resilient and immune to the recession. Pets bring a lot of relief and are considered part of the family by many people. They have brought hope and joy and helped people cope with the pandemic. There is a lot of money to be made in the pet care industry. Online sales are quite high. Companies such as Chewy have seen their sales go up…

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How to Build a Food Delivery App?

Currently, the online food delivery industry has immense potential. People have become comfortable with the idea of ordering food at home instead of going to stores, restaurants, and cafés. People are enjoying rapid food delivery services and taking full advantage of it. One of the common questions asked is ‘How do I Build a Food Delivery App.’ So, let’s dig deep into the process of developing a restaurant mobile application, similar to that of UberEats.

There are a number of effective ways to develop a food delivery app. One of the ways is using the existing APIs that fastens the food delivery app development and, at the same time, reduces the cost. Known APIs provide the much-needed building blocks to create your own delivery app.

All those mobile apps developers are required to do is to assemble the blocks that build a functioning app. Optimizing the app takes added time and cost.

How Does a Mobile App for a Restaurant Work?

    • The platform charges a fixed sum of money from the owners to list their restaurants on it.

    • The customers get a chance to browse through and order food online using the app.

    • Once the customer places an order, the restaurant receives a notification. The online food ordering system gives the restaurants an option to either accept or reject the order.

    • A notification is sent by the system to a delivery person, notifying them about the order. The delivery person can either accept or reject it.

    • If the delivery person accepts the order, the customers can track the order by using the app.

Revenue Model of an Online Food Delivery App

Three revenue models that are commonly used:

    1. Subscriptions

    Generally, the platform charges a fixed sum of money from the restaurant owners to list their restaurant on that platform.

    2. Advertisements

    If the online food delivery app is gaining traction and increasing its user base, it can start earning through advertisements. Various restaurants or brands can get a space to list their banner on the platform. These listings are known as premium listings. Depending on the size and duration of the banner, the charges are fixed.

    3. Commission

    On every order, the platform has its cut that it takes from the restaurant. The commission ranges between 10-20% of the order value.

A Step-by-Step Guide on How to Build a Food Delivery App

Step 1. Look out for the hot trends in the food delivery industry.

To be one step ahead of the competitors, you need to know the latest trends in the industry.

Step 2. Food Delivery Model

There are multiple food delivery model options available. You need to choose one, keeping in mind the model that will work best for your business. In the food delivery market, the two main models available are:

    Order-Only Model: In this case, the companies are responsible for ordering and managing the orders. The platforms charge a commission of 10-20% of the order value. This model helps in avoiding the hassle of restaurants managing the cooking and delivering.

    Order and Delivery Model: In this case, the companies are responsible for managing the orders and delivering them. Many businesses use this model tie-up with courier services to deliver the orders. A commission of 10-20% of the order value gets charged from the restaurants and a delivery fee. The delivery fee can get charged based on the distance between the restaurant and the final delivery destination.

Step 3. Research of the Target Market

To develop a unique food delivery app, it is essential to know and understand the target audience. Once the businesses realize who will use their service, it solves 50% of the problem and helps to meet the target audience’s needs faster.

The Cost

The app development cost with companies like SDI ranges anywhere between $6,000 to $12,000. You shouldn’t wait too long to create your restaurant delivery services as a food delivery business is gaining popularity. It takes on average 2 to 4 weeks to develop this kind of app but keep in mind that it does fluctuate based on the number of features you choose to have.

Once you have all the primary steps completed, SDI can help you determine the technology stack that will be used for developing your food delivery app. Tech stacks also include the payment gateways such as PayPal, Stripe, Square API, etc. If you are on the verge of building a food delivery app, then make sure to connect with us at team@sdi.la or call us at 408.621.8481.

Currently, the online food delivery industry has immense potential. People have become comfortable with the idea of ordering food at home instead of going to stores, restaurants, and cafés. People are enjoying rapid food delivery services and taking full advantage of it. One of the common questions asked is ‘How do I Build a Food Delivery App.’ So, let’s dig deep into the process of developing a restaurant mobile application, similar to that of UberEats. There are a number of effective ways to develop a food delivery app. One of the ways is using the…

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Become A Digital Influencer: Interior Designers

The ability to create the right home decor, for the right family, lies somewhere between art and inborn talent. The art is obvious: choosing harmonious colors, buying the perfect furniture, and so on come together to create a tableau that is undeniably artistic. But to those of us who lack the eye for home decor, it seems more like a talent with which people are born.

But, as with any enterprise, getting your voice heard can be difficult, especially in a field like Interior Design, where the competition is stiff. However, the age of the internet provides unique tools to help grow brands and businesses, to become a Digital Influencer. Even better, promoting your brand online can be done with minimal tech support.

Now, for the rest of this blog, we will cover what it takes to make a killer website or app that truly grows Home Decor and Interior Design businesses. The usefulness of tech in promoting offline businesses is well documented and recommended for anyone looking to promote their image. If you would like to learn more, feel free to peruse our earlier post on becoming a fitness expert.

An App for Designers

As already mentioned, Interior Design is an exceptionally visual medium. This makes it perfect for apps and websites. Good Interior Design can be conveyed through images much more effectively than say, a perfectly made cheesecake. With food, a viewer knows that food looks good. There may be some nostalgic drooling over past cheesecakes.

But really, the cake could taste like cardboard. Home Decor, however, is always visual. Whether you’re seeing the design in person or experiencing over an app or website, the entire experience is visual or spatial and can be processed as such. Arguably, the biggest difference in processing Interior Design over the internet viruses in person is the scale (i.e. a photo only shows part of a home).

Don’t worry: this is a hurdle easily overcome with the right experience and expertise. SDI has designed numerous apps in three different industries that can help rectify problems such as the one discussed above – and bigger ones. The first field is obvious – apps we’ve built for Interior Design. But two other areas are Real Estate and general design.

When it comes to Real Estate, its applicability is again clear. Real Estate is also all about showing off a home, and many agents show a house already furnished. From our work in this industry, we’ve come to realize that the self-guided 360 tour is often more effective than a video tour. This is for a few reasons:

    1. Video tours are directed by the recorder. But when examining the design, people generally prefer to control the experience themselves. For the most part, people enjoy the ability to hang out an in a room, look around it, and even go back to another room.

    2. When you do a recording, you need some audio. This can be done with elevator music, or a real song, or conversation, or…you get the point. No matter what, a video means some audio, or weird empty silence.

    3. Cost-effectiveness is always of paramount concern to most of us, but especially those trying to get their SMB off the ground. The simple truth is that the production costs between a video and a guided tour are significant. Not just that, but the hosting costs are also noticeably higher for a video. Not only does a webmaster need to prevent lag within the video itself, but something as a small 3-second slowdown for page load time results in a significant dropoff in user traffic.

When we reference “general design apps” we are specifically speaking of our projects working for several Floristry businesses, including eCommerce types and schools that specifically on teaching floristry design. Floristry is specifically very useful because it gave our designers and developers experienced in composing tableaus, playing with striking elements (from colors to placement), and the opportunity to play around in another largely visual environment.

But why an app? Well, apps are better. Look, we love websites. They have their place and can truly be an exceptional tour – in the right arena. That arena is not Interior Design. One of the best ways to become a digital influencer is to get people to follow you – which requires offering something.

It’s probably fair to say that many people visiting the digital home of a Designer aren’t looking to hire said Designer (that’s okay, there are many paths to Monetization). What they are looking for is an inspiration or a reminder. Where is this most often done? That’s right – at the store. Moreover, the significant investment in tech has moved away from desktops and laptops and towards mobile devices. It’s always a good strategy to build for the future and not for the present!

Want to learn more? Give us a call at +1.408.805.0495 / +1.408.621.8481 – or click to contact us!

The ability to create the right home decor, for the right family, lies somewhere between art and inborn talent. The art is obvious: choosing harmonious colors, buying the perfect furniture, and so on come together to create a tableau that is undeniably artistic. But to those of us who lack the eye for home decor, it seems more like a talent with which people are born. But, as with any enterprise, getting your voice heard can be difficult, especially in a field like Interior Design, where the competition is stiff. However, the age of the…

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Become A Digital Influencer: Beauty Advisors

Once upon a time, Beauty Advice was provided only at stores like Macy’s, and from dolled up little ladies in pink cadillacs. Today, the delivery capabilities of this thriving industry have vastly improved. With a few taps and clicks, anyone can start advising billions of people on Beauty tips, products, and anti-aging techniques.

Of course, no solution is simple – but neither is this one a Gordian’s Knot. There are a few simple tools needed to get a Beauty Advice launched. Today we will cover what it takes to launch a successful business as a Beauty Advisor using Social Media and the Internet. Some may wonder if that’s a sound financial decision. To those skeptics, we refer you to Zoe Sugg, who makes a whopping $300k per YouTube Video she makes.

But before we get into that, this is the third and final installment in a series on how to become a Digital Influencer within a specific field. Fitness Experts and Interior Designers, we recommend reading those prior posts. With that out of the way, let us proceed to the steps necessary to launch a Beauty Advising business.

How to Launch a Successful Beauty Advising Business

The rest of this post will cover is some detail the steps needed to get this enterprise off the ground. The first step is painfully obvious, but we should at least mention it: Some sort of internet capable device is necessary. This can be a laptop with a camera and microphone, or just a standard SmartPhone.

Slightly less obvious, a YouTube Channel is needed. This means using a YouTube account (or creating one) and building a YouTube Page. Why is this so important? Well, the whole point to this is to build a reputation as a beauty advisor. The best way to show off skill in this arena is through a visual how-to guide – like a video.

And while a website is a great way to provide a medium to share videos (more on that later), it presents some problems, the first being that creating a website takes time and money. Most Beauty Advisors are attempting to launch their business on their precious free time, with the meager budget provided by a 9 to 5. A YouTube Channel provides a cost-effective (i.e. free) workaround.

But this doesn’t mean one should go set up their Channel and think that the work is all done. This is the platform by which an Advisor will reach their first followers and clients. This is the place where it will all get started; once the YouTube Channel gains traction, building a more vibrant Social Media presence becomes a cakewalk. What happens after that? The money comes rolling in.

In other words, it’s important to recognize that what a YouTube Channel page says and displays is essential to attracting the necessary followers. Figuring out what the right words is a combination of Keywords (for Search Engine Optimization – contact us for more on that) and using the language appropriate to your field. This is generally done by researching said experts, visiting their own pages and watching their videos to learn how to speak like an expert. This isn’t deception, merely learning the language.

Knowing the right words is yet another combination: personal knowledge and/or expertise and seeing what the leaders in the field are saying. But crafting the perfect YouTube Channel page can only be done with experience, where a user tests multiple combinations to see which setup works best (plus the videos help!). How does one know when they’ve hit the right combination? The followers begin to show up.

Once a YouTube Channel has been set up, it’s time to start building the other arms of a social media campaign. This means setting up Facebook pages and Twitter handles that accurately represent the Advisor’s brand; most importantly, this is where an Advisor really can promote YouTube videos. Additionally, Instagram is very important to visual mediums like beauty, as is (to a somewhat lesser extent) Pinterest.

A social media campaign is necessary to attract even more followers. Once a campaign truly gets going, the hard work will begin to pay dividends. This is how people in the fields make the most money; it’s not through events, or through selling video subscriptions, or even through selling merchandise. It happens when people with millions of followers recommend or promote products (whose owners pay them to do so).

Once the money starts rolling in, we recommend that a companion website or app is launched. This should be an extension of the existing brand, with similar design elements to keep everything wrapped up in a nice little package. A website or app will also be a place to launch other videos, as well as a blogging page. Finally (and most importantly) this is where a Beauty advisor can sell their own merchandise. While the videos make more, extra income is generally preferred!

Want to learn more? Give us a call at 408.805.0495/408.621.8481 – or click to contact us!

Once upon a time, Beauty Advice was provided only at stores like Macy’s, and from dolled up little ladies in pink cadillacs. Today, the delivery capabilities of this thriving industry have vastly improved. With a few taps and clicks, anyone can start advising billions of people on Beauty tips, products, and anti-aging techniques. Of course, no solution is simple – but neither is this one a Gordian’s Knot. There are a few simple tools needed to get a Beauty Advice launched. Today we will cover what it takes to launch a successful business as a…

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Become A Digital Influencer: Fitness Gurus

Turning your passion into a business can be a trial. Most of us have a hard time even seeing a way to make our passion financially viable, much less a business empire. But the good news is that the internet provides tools to help turn passions into money making machines. And why shouldn’t you make a little money. After all, most people dedicate a good amount of their lives to master a hobby. This makes you an expert, with marketable skills to other enthusiasts.

Today, we will discuss in detail on one passion: Fitness. This will be the first in a series of three articles, each with an emphasis on a particular offline business. Check back later this week to read our next topics, on Home Improvement/Interior Design, and Beauty.

For the rest of this article, we will talk about how fitness enthusiasts can become digital powerhouses. We will discuss how to A) create a digital brand, B) how to attract followers, and 3) (most importantly) how to turn it all into cash money.

Also key, this will focus on fitness, so we will provide references in each category that we believe truly exemplify the subject.

How to Create a Digital Brand

Like it or not, a digital brand is a business necessity these days. But the good news is that we are here to help. The first key element to building a digital brand is creating a platform to reach the billions of people who browse the internet. There are two ways to accomplish this:

A website is the more traditional method and is still the way through which most people interact with the web. It’s a cost effective way to reach potential users and provides a large platform from which you can reach users. However websites can suffer from engagement as compared to an app. Plus apps are on the rise. Either way, Mobile First is a requirement.

An app is slightly more expensive than your basic website, but provides ways to push continual engagement. In terms of fitness, an app maybe necessary. Look at Fitness Internet legend Kayla Itsines. She uses her branded app to keep people engaged with their meal plans and workout regimens. Plus, the modern trend for users (especially those in developing nations) is for mobile device usage solely.

How to Attract Followers

So you’ve got a beautiful website or app. But it just sits there and languishes in the dark corners of the interwebs, going unnoticed. Now, you’ve got to attract the followers. If you look back as Ms. Itsines, she uses her website to provide some examples of her work (before and after) as well as different subscription tiers for those ready to go.

Joe Wicks, The Body Coach takes a different take, prominently displaying his endorsements from any number of notable institutions (and his notable locks of full bodied hair). Michelle Lewin takes a bit more…let’s call it revealing approach that shows off the effectiveness of her program through a frank display.

None of the above examples are a silver bullet. There are really only three secrets to attracting followers:

    1. Creating a platform to get your voice out there;

    2. Demonstrating the value of your service; and

    3. Keeping Users engaged and entertained until they become devoted followers.

The rest is more about determining your personal style. Don’t try to force it – people can usually smell a fake and it will only hurt you in the long run.

How to Turn it into Cash Money

So now comes the part we’ve all been waiting for: how does all of this translate into greenbacks? The good news is that you’ve already done much of the hard work – the key to getting paid is having people willing to pay you (duh). Plus, having a program with demonstrated value means you will continually attract more users.

All of the references today approach monetization in a two major ways: Social Media and the actual service itself. They all offer different tiers of service, whether it’s differing workout plans or special meal plans (or a combination of the two). But the key is in the followers, and not just in getting them to sign up for the various services.

See, the thing about the internet is that when you develop a large following, you become very attractive to a certain segment of the business world – Advertisers. Having people who hang on your every word means that when you endorse a product, people listen and often buy said product.

For the modern digital influencer, leveraging Social Media is the best way to attract money from advertisers. Or, to put it another way, Kayla Itsines makes $75 grand an Instagram post.

Want to learn more about becoming a digital influencer? Give us a call at 408.805.0495/408.621.8481 – or click to contact us!

Turning your passion into a business can be a trial. Most of us have a hard time even seeing a way to make our passion financially viable, much less a business empire. But the good news is that the internet provides tools to help turn passions into money making machines. And why shouldn’t you make a little money. After all, most people dedicate a good amount of their lives to master a hobby. This makes you an expert, with marketable skills to other enthusiasts. Today, we will discuss in detail on one passion: Fitness. This…

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How to Build a Website for a Flower Shop or Gift Shop

Building a website is what we do. We do it day in and day out. So needless to say, we know what it takes to succeed. We know how to take an idea and turn it into online powerhouse, no matter the industry. Today, we want to talk about how to make a website for Flower and Gift Shops. Our decision to focus on this industry today is due to timing: not only are there big upcoming holidays (including Mother’s Day and Father’s Day) but now is the time to start getting ramped up for the big Holiday season (i.e. Thanksgiving and Christmas).

SDI has experience building apps and websites for this specific industry: we revolutionized Flowershop.com and built a DIY training app for Bloom, Australia’s leading Floristry College. This experience has led us to identify a few necessary elements to the success of the Gift-giving industry, including the standard eCommerce essentials and an increased emphasis on Design. Additionally, these businesses need to create a highly targeted marketing campaign, utilizing the best digital marketing tools available.

Basic eCommerce Necessities

eCommerce is a massive, thriving industry that represents hundreds of billions of dollars annually. Despite the plethora of eCommerce sites, most ventures with a clear business plan, sticking to a few basic rules, succeed. Most don’t experience Amazon-levels of success, but those who stick to it generally see a significant return on their investment.

There are many key elements that any eCommerce industry needs to become a big player in the market. That being said, we will only briefly touch on the biggest hurdle: Shopping Cart Abandonment.

Shopping Cart Abandonment represents one the biggest issues in eCommerce. Simply put, the vast majority of items put in a digital shopping cart remain there, languishing in eCommerce purgatory for all time. So how does a business owner avoid this? Well, you can’t. The truth is that this is likely to always be a problem. But there are tricks to mitigate this problem, to bring abandonment rates below the industry average of 75% or so.

What are those tricks? They include email campaigns and algorithms to entice return engagement. Want more details? Well, we can’t tip our hand that much – you’ll just have to contact us to learn more!

Design

While Gift Shops are essentially an eCommerce website, there are features that make this industry unique. Specifically, Design and Marketing are big elements to creating a successful online gift shop. While both are always important to the success of any business, it’s even more crucial in this industry.

Gift-giving is a highly visual medium, but needs to be combined with a personalization aspect. Let’s take ordering flowers as an example. Flower arrangements are great, but today people love the ability to create their own arrangements. So creating a module that allows people to actually create and see the arrangement they made is a feature that will add considerable value to your site.

A module like this will require robust coding, but also needs to have a clear design that’s easy to use. Otherwise, users will ignore it, and one of your best features will go unnoticed. But design is important throughout, and needs to not only follow industry standards (so people know how to use your site) but also indicates your expertise and your style. We’ve said it before and we’ll say it again: Design is the epitome of science and art combined. Make sure you have the expertise needed!

Digital Marketing and Social Media

Social media is the single greatest resource for marketers today. Not only do the major networks represent a market numbering in the billions, many networks have easily identified target groups. This is important because it means marketers have readymade target populations who they know are interested in their service.

But social media marketing isn’t simple, and many inexperienced marketers waste time on social media networks that provide minimal return. A proper marketing strategy in the digital world starts with a plan to identify which markets will be the most useful to their organization. When it comes to our case industry, the best starting point is Pinterest, because it is a huge medium for people interested in design and art.

Importantly, this doesn’t mean that marketers for online gift/flower shops should ignore the big platforms like Facebook and Twitter. Both have access to markets that are enormous and are to be ignored at one’s own peril; but marketers for this industry should emphasize a strategy that places Pinterest and perhaps Instagram at the forefront.

Whether you are in the Floristry and Gift Giving game or not, SDI can help you build a website that will help your website grow a user base and improve revenue streams. We know our business – let us get to know yours.

Want to learn more? Give us a call at 408.805.0495/408.621.8481 – or click to contact us!

Building a website is what we do. We do it day in and day out. So needless to say, we know what it takes to succeed. We know how to take an idea and turn it into online powerhouse, no matter the industry. Today, we want to talk about how to make a website for Flower and Gift Shops. Our decision to focus on this industry today is due to timing: not only are there big upcoming holidays (including Mother’s Day and Father’s Day) but now is the time to start getting ramped up for…

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Castivate, The Brilliant New App for Actors and Performers

Every once and a while, we like to cast a spotlight on new apps that have really impressed us. Sometimes, they’re apps for millennials, like SnapChat; other times, we like to talk about apps that can help solve world crises. But today, we want to talk about a new app revolutionizing an industry – the world of Auditions and Castings.

Now, full disclosure, SDI is the development team behind this project. But this is important: we were but a vessel for the app owners. They came to us with a full-fledged plan, a concept, and even plans for future growth (which we can’t disclose at this time). All we did was tell provide them with the tools to accomplish their dream.

App Revolution

The Castivate team comes from the world of Performance and Acting, so they had an intimate knowledge of the industry. This is the secret to the success of any entrepreneurial venture; we’ve worked on literally thousands of tech projects, providing us with unique insight into this world. When it comes to starting up a new tech tool or service in an existing industry, the most successful businesses are those started by insiders.

Castivate is no different (available for free on both iOS and Android) . For decades, performers have struggled to find the right castings, to get audition opportunities that not only match their skills but are nearby. But Castivate also approached this problem from the perspective of the casting director; a persistent issue with casting directors, especially in the world of acting, is getting talent that actually matches the role they need to fill.

So, Castivate was designed to solve this issue. It sends castings for performers (Dancers, Stage/Film Actors, Singers, and even Models) directly to a User’s phone. Sure, there are other digital options that connect performers to castings calls; mostly in the form of websites, many of them only focus on one performance arena, or one location.

Castivate, on the other hand, searches the internet for all of the performance arenas listed above, pooling it all in one single location. However, the team wanted it to be more than just a list of aggregated auditions. They had strict requirements, the first of which was an expiration date. They wanted old castings for past auditions to be removed from the list, automatically. Other requirements included a robust location feature, where castings would get sent to a user based on their geolocation.

This ensured that performers only got castings calls for local auditions (though users can select to receive all castings!). This feature means that actors, dancers, singers, and models get castings that are actually local to them, instead of combing through a bunch of castings for people clear across the country.

But this is the age of true customization. An era where tech allows us to create apps that rival the intelligence of toddlers (and potentially some adults). So our developers also utilized machine learning and a robust filter to go a step further. When users sign up for castivate, they have the option to set up a personal profile. This profile covers:

♦ Skill set

    ○ Actor, Singer, Dancer, Model – or all of the above;

♦ Age;

♦ Gender; and

♦ Ethnicity;

When combined with Machine Learning algorithms, Castivate takes this information and compares it to thousands of castings on the internet. Every day, the app selects the most relevant casting and sends it right to their phone. No endless searching for the right casting, no time wasted on auditions that are looking for someone else entirely. Just set up your profile once, and get fresh castings daily without doing anything else.

For Casting Directors, Castivate helps them find the specific talent the role needs. While Castivate doesn’t need to direct input to host auditions, directors can post on the app manually, thereby expanding the potential talent pool. Finally, we want to talk about one last awesome feature that helps both talent and directors: Castivate allows users to upload their headshots and Contact details right onto the app.

Directors can look through thousands of headshots hosted on the app, quickly tapping (or, in the case of the website, clicking) on photos to dive into the details. Even if a director doesn’t directly view the archived photos, we automatically populate headshots between casting calls, dramatically increasing the exposure of our hosted talent. Pretty awesome, right?

At the end of the day, we have an obvious stake in the success of this app. But that being said, we wrote about this because it is a prime example of entrepreneurial ingenuity. This idea would never have occurred to us, but the Castivate team didn’t have the skillset to build the app framework itself. Only when we came together did we build one of the best apps of 2017, in a field that is in dire need of technological innovation.

So, got an idea, but need some tech guidance? Give us a call at 408.805.0495/408.621.8481 – or click to contact us! Oh, and if you’re interested in Castivate, reach out to their team here, or download the app on iOS or Android. It is 100% free – no hidden costs, no signup fees or “platinum” user accounts. Just an amazing, life changing app, for free.

We are recognized as a top California Mobile App Development Company on DesignRush

Every once and a while, we like to cast a spotlight on new apps that have really impressed us. Sometimes, they’re apps for millennials, like SnapChat; other times, we like to talk about apps that can help solve world crises. But today, we want to talk about a new app revolutionizing an industry – the world of Auditions and Castings. Now, full disclosure, SDI is the development team behind this project. But this is important: we were but a vessel for the app owners. They came to us with a full-fledged plan, a concept, and…

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Build a Website Using Laravel – The Next BIG Thing

There are plenty of different web development tools that can help you build a website. From Magento to WordPress, the savvy entrepreneur does his research and finds the right tool for the right job. Laravel is a relative newcomer, having launched in mid 2011; but as of the launch of Laravel 5, it is now regarded as one of the top web development platforms in the world. For newcomers to website development, this is probably all Greek. Wikipedia’s definition of Laravel is about as clear as mud to those not familiar with the lingo: “a free, open source, PHP web framework…for the development of web applications following the Model-View-Controller (MVC) architectural pattern” (reference here). Like I said, clear as mud to those not familiar with the industry. The rest of this post will attempt to explain what all of it means and how it relates to building and running a website. Plus we will cover why Laravel is popular, and why our developers love to work with this web development framework. The Jargon Every industry in the world comes with its own set of terminologies, ways of discussing the industry, shorthand, and so on. The tech world is no different. More to the point, there’s no problem with this, but it can serve as a big deterrent to people looking to get into the business. Let’s take a look at some of the terms used in our Wikipedia definition: ♦ Open Source ○ Open source is a non-technical term that broadly refers to software and code that is free to use and accessible to any with an internet connection. So Laravel 5 is entirely free to download. Most web development frameworks are open source. They offer a basic level service for free, but charge for more complex services or plugins (aka. Prepackaged code that provides a specific feature). ♦ PHP

    ○ PHP is web programming language (aka code): <?php $x = "Web Development is Awesome!"; $y = 'Web Development is Awesome!'; That is a line of PHP, which, in conjunction with other lines of code, will result in a website displaying content that reads “Web Development is Awesome!” Almost all website in the world are built off PHP, along with fellow programming language .NET. PHP is robust, fast, and high functioning. It’s also relatively easy to perform simple tasks with limited coding knowledge.
♦ Web Framework
    ○ A web framework is essentially the barebones development platform. It provides developers with a complete website – say eCommerce – outline. They provide tools for rapidly assembling websites without an excessive price tag. While a custom website has its own rewards, there’s no denying that a framework like Laravel is an excellent option with faster and cheaper implementation.
♦ Web Application
    ○ A web app is a software program that operates within your web browser, like Chrome or Internet Explorer. Examples of this are numerous, but the best examples are Instant Messaging Services and email programs. Really, this term is fuzzy at best, and you can get 100 different definitions from 99 people. In general, if a website is acting more like a mobile app or a piece of software, its probably a web application
♦ Architectural Pattern
    ○ Very basically, a Software Architectural Pattern is a set of codes or coding practices that address common problems or provide common features that most websites need.
♦ Model-View-Controller (MVC)
    ○ An MVC is probably the most popular example of an Architectural Pattern. Many to most web applications use an MVC approach. We don’t want to get too far into the weeds here, but basically MVC divides an application into three parts. Each part has a different set of rules governing how it handles information and interacts with a user. Its preferred by many developers due to its extremely efficient use of code.
This is a pretty big info dump, but for the entrepreneur, it basically it boils down to this: Laravel is a free (at least at first) tool to help developers build websites in the blink of an eye, without breaking the bank. It follows industry best practices to provide an excellent foundation for your website, with a User Interface that attracts and engages users. Plus, the code is robust, with superior performance and speed. Why Laravel? As mentioned above, there are many web development frameworks out there: Symfony2, CodeIgnitor, and Magento are at least as popular as Laravel. But Laravel is really taking the development community by storm. It brings together all of the best elements of all its competitors – and does it with an elegance that brings a tear to the eyes of many a developer. Laravel is also easy to use, especially if you are just making minor revisions (a great option for website owners with limited tech expertise). Despite its simplicity, Laravel’s code still performs as fast or faster than competitors without sacrificing functionality. Plus, one Laravel’s newest tools lets developers build APIs (small lines of code that can perform basic tasks – like using using Google’s Maps API to for a navigation app) in a fraction of the time it would normally take. At the end of the day, most of the most popular web development frameworks are comparable. There is no real standout, though Laravel 5 maybe the closest we’ve seen. Each one has its pros and its cons; the framework eventually chosen depends partly on what needs a website has, and the preferences of the development team itself. For a more detailed conversation on the types of web development frameworks, give us a call at 408.805.0495/408.621.8481 – or click to contact us!

There are plenty of different web development tools that can help you build a website. From Magento to WordPress, the savvy entrepreneur does his research and finds the right tool for the right job. Laravel is a relative newcomer, having launched in mid 2011; but as of the launch of Laravel 5, it is now regarded as one of the top web development platforms in the world. For newcomers to website development, this is probably all Greek. Wikipedia’s definition of Laravel is about as clear as mud to those not familiar with the lingo: “a…

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A Guide to Growing Your Website with Google Optimize

A website business is unique in its ability to test multiple different experimental sets Additionally, websites have a massive pool of subjects (i.e. visitors) from which they can draw, allowing for business owners to generate a ton of data. In fact, the tools for analyzing and reporting upon this data are only just now catching up.

For businesses that are wholly dependent upon their website (such as eCommerce), have the best of these tools is necessary for survival. Data makes the world go ‘round – and those who can comprehend the data will win the day. One of the best (and new-ish) tools in the analytics game comes from a name most know well: Google.

Google Optimize

Google Optimize is a comprehensive Customer Conversion, Engagement and Retention tool that integrates with other well known Google Tools:

    ♦ BigQuery is essentially a massive cloud data storage center. Business owners with the BigQuery API can access this data storage center, enabling exponentially more powerful metrics, at lightening speeds. Without the cost of running a massive data server center.

    ♦ Google Analytics is the foundational tool that Optimize uses to understand how consumers are using your website. With the combination of these two tools, Business Owners can examine the impacts of each test and see how it impacts organizational goals.

Essentially, Google Optimize is designed to help enterprises improve the customer experience and to grow marketing capabilities. Largely, this is done through 3 robust tests designers use to compare different website UX/UI’s:

♦ A/B Tests

    ○ An A/B Test is where (usually) two distinct elements on a single page are tested against one another. Which color for the Call-to-Action button is more effective; what background image for the home banner captures the attention of more visitors?; and so on. A/B tests compare two page variants, but not data on how multiple changes interact with one another (enter multivariate testing);

♦ Multivariate Tests

    ○ A multivariate tests is basically a more complex version of an A/B test. Webmasters use multivariate tests to optimize the relationship of different variations on a single page. Multivariate tests provide a ton of data on how all the varying elements on a page are interacting with one another.

♦ Redirect Tests

    ○ Marketers and Designers use Redirect Tests to compare two completely different page designs against one another. For instance, web master can use a Redirect to simultaneously compare the results of one home page with two designs. It differs from an A/B Test in that it compares two completely different design setups, as opposed to specific elements.

There are two different versions offered to enterprises: Optimize [free], and Optimize 360 [requires a discussion with a Sales Agent]. The basic version is pretty useful for SMBs and small enterprise ventures just getting started. While it offers largely the same basic functionalities and features as 360, the testing capabilities are heavily restricted.

The biggest drawback to the basic version is the inability to select which visitors are included in your subject pool. In the opinion of many, the best feature of 360 is that an experimenter can select what Website Visitors are tested. This makes the data generated by the experiment far more valuable because you can select highly relevant users.

To put it another way: let’s say you owned a retail video game store in a popular mall. You want to know more about the people coming to your store; if Google Optimize were a real world tool, the basic version would allow you to gather information from every person who walks into your store; 360 lets you get information just from the people who actually make a purchase.

Admittedly, the comparison isn’t a great one, but the point is clear: 360 delivers data that is more valuable. But at the end of the day, all business owners operate within budgetary constraints: The basic Optimize service is excellent and extremely useful for small scale web businesses.

Engagement, Re-engagement, and Personalization

From the perspective of any business owners, customer retention is essential. The reasons a business lose a customer can run the gamut. For the most part, business is lost not because of a bad experience, but simply because people are busy, or are distracted by a new brand.

Google Optimize helps you identify returning customers, to offer a unique returning experience for said user. Even better, GO helps you identify product relationships (think “you recently purchased this book; you may also like this one!) AND high-value Users (aka Big Spenders).

If 50 years ago you had told the manager of a Macy’s that they could not only return a lost shopper to the fold, but that they could also know instantly what types of products they liked, they would have laughed you out of the store. If you told them that they could do that AND instantly know every time a big spender enters the store plus they’re spending habits, they’d call the nearest mental hospital.

However (and fortunately for the modern business owner), that’s where we are today. We have the ability to understand exactly how to satisfy the individual needs of each customer. Of course, installing and learning these tools can be an intimidating process. For that, we recommend calling Silicon Valley’s expert development team, SDI.

Give us a call at 408.805.0495/408.621.8481 – or click to contact us!

A website business is unique in its ability to test multiple different experimental sets Additionally, websites have a massive pool of subjects (i.e. visitors) from which they can draw, allowing for business owners to generate a ton of data. In fact, the tools for analyzing and reporting upon this data are only just now catching up. For businesses that are wholly dependent upon their website (such as eCommerce), have the best of these tools is necessary for survival. Data makes the world go ‘round – and those who can comprehend the data will win the…

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How an App or Website can Growth Hack Your Gym

Apps and websites are a topic of daily conversation for most people in Silicon Valley (and not just from us!), but sometimes it’s hard to see how it’s applicable to your own business. This is especially true when you are a retailer or directly involved with the web itself. How does one use an app or website grow a business like, for instance a Gym or Dance Studio?

It comes down to how people use the internet: they don’t just use it to buy things, or read about the news. The modern web user also uses it to check out a business. To see if a business has the needed services, or to take a virtual tour. The fact is that people use the internet for pretty much everything under the sun – which makes it one of the best tools for marketing and growing your brand.

So let’s take a look at some ways that an App or Website can help growth hack a business as non-techie as a Gym.

Apps and Continued Engagement

Apps are very similar to a website, but one key difference we will discuss today is an app’s ability to push continual engagement. There are both good ways (non-intrusive, helpful ways of doing this) and not-so-good ways (annoying push notifications). There is always a desire to use the not-so-good methods because, simply put, they can be an extremely cheap and effective way to get people to notice your app.

In the long-term, however, it’s actually an effective way to not only lose app users, but to forever ruin your brand. As a gym, you probably won’t lose loyal members because of underhanded app methods, but neither will the app gain users. Additionally, it will chase away members who are only partially engaged (i.e. they only show up once a month or less).

Not only that, but both Android and iOS let you quickly silence an app in just a few seconds, so it ruins your brand without any long term positive benefits. On the flip side, “good” engagement tricks not only push engagement but actually increase the value of your app. Plus it gives Members the opportunity to leave feedback or rate particular classes – essential to not only correcting problems but to gathering information on what people like the most.

This information can then be combined with Machine Learning to inform specific individual users of a new class they might like. Additionally, an app can track the classes a member signs up for, sending push notifications to a member’s phone: i.e. a reminder, notices on cancellations, updates, and so on. A mobile app is one of the most effective engagement tools that the world has to offer – don’t neglect it!

The Face of Your Business

We’ve said it before and we’ll say it again, the website is the face of the modern organization. Everything from the choice of color design to button layout can and will change how people interact with your business. While there are definitely design guidelines one should follow when designing a website, we’re going to cover specifics that a website for a Gym or Dance Studio would need:

♦ Let’s start with the big one first: a full list of the services you offer. The landing page should display the most popular classes you offer (both the most popular at your gym, and popular classes nationwide, such as spin class) and a full accounting of all equipment.

♦ A schedule showing all classes and events should be prominently placed. An interactive schedule would be ideal, showing details of each class and the ability to signup from the calendar itself. The idea here is to make the conversion process as simple as possible. People sign on, immediately see a class they want, with all details, and then sign up. The easier it is for visitors to become members, the more money in your pocket.

♦ Trainer and teacher profiles should be clearly displayed too. A class at Gym or Dance studio is made or broken by the teacher. A brief bio, description of the classes they teach, and a rating from previous students should all be available.

♦ An update or news section is vital to improve a pages organic search results; in other words, the more often your website receives updated content, the higher it ranks your page on a search query. This can be anything from news about class cancellations, industry blogs (which also help demonstrate expertise), to general news and information.

♦ Virtual, interactive, tours of your entire facility is essential. You’re selling your space as well as a service. SDI can help you build a 360 degree tour that enables visitors to get details by room, examine every corner of every room – even the ability to zoom in on specific equipment sets providing pertinent details. And yes, you need to include bathroom and, if any, shower facilities (ideally when they are empty).

At the end of the day, a website or app, when built by the right team, can help exponentially grow your brand’s awareness and increase your membership base.

So pick up a phone and give us a call at 408.805.0495/408.621.8481 (or click to contact us) to get started!

Apps and websites are a topic of daily conversation for most people in Silicon Valley (and not just from us!), but sometimes it’s hard to see how it’s applicable to your own business. This is especially true when you are a retailer or directly involved with the web itself. How does one use an app or website grow a business like, for instance a Gym or Dance Studio? It comes down to how people use the internet: they don’t just use it to buy things, or read about the news. The modern web user also…

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How Apps Can Make Money and Reduce Food Waste

World hunger is defined by the Oxford English Dictionary as “the want or scarcity of food in a country.” Around the world, roughly 795 million people suffer from chronic undernourishment (constant food scarcity. That’s about 11% of the global population. Out of that 795 million people, 780 live in developing nations and regions.

In 2011, it is estimated that 45% of all child deaths were direct result of malnutrition and food scarcity. In developing nations, it is estimated that 50% of pregnant women, along with nearly as many children under 5 were anemic (iron deficiency is a common side effect of malnutrition). Worse, anemia is kills 1 in 5 pregnant women (see all resources here).

This doesn’t need to be the case. We’ve been doing a good job since 1990, when global hunger was nearly twice what is today, but we’re still not doing great. The sad fact about this whole situation is that there is currently enough food produced annually to feed every person in the world the daily requirement.

The biggest impediment to achieving elimination of World Hunger is poverty. Simply put, much of the world’s poorest people do not have the capital to purchase enough food, nor the land or supplies to create their own food. So the key to solving the world’s hunger crisis is either lowering the cost of food or raising the purchasing power of the lower classes (or both).

As a development company, we’re obviously tech evangelists; that is we believe in the ability of technology to solve any number of problems, from improving health systems to alleviating world hunger. But we’re also used to approaching things from the perspective of the entrepreneur. In other words, the world comes down to problems, and solutions.

The problem is that over a 10th of our world is starving. The problem is that every year, an entire third of all food produced gets wasted. That’s 1.3 billion metric tonnes of fully edible food, just tossed into the garbage. This wastage affects everything, including leading to a third of the planet’s arable land basically producing garbage.

The solution is modern technologies innovatively applied to solve the problem. Software coding, combined with the world wide web has disrupted old systems across the board. These same technologies can be applied to food waste. An excellent example of a business-side solution that is mutually beneficial to all stakeholders is Chowberry.

Chowberry, The Mobile App that’s Trying to Save the World

Chowberry is a two part solution involving both a website and (more prominently) a mobile app. Both involve selling food that is close expiring. Essentially, a partner retailer downloads the retail Chowberry app; the app uses information pulled from barcode scanners to let retailers know when the food is close to expiring. This information gets fed both into a mobile interface for the retailers, and the Chowberry website.

The Chowberry app will send a notification directly to the retailer when a product is close to expiring. The retailer can then either offer the food at a discount to low-income people, or go directly to a third party that specializes in such products.

The website takes the same information and offers it directly to the consumer. A consumer searches for food, sees the options locally, and selects the desired product. Chowberry then notifies the retailer, who sets the item aside for the consumer to come pick up.

Oscar Ekponimo, the software developer behind Chowberry, grew up knowing hunger. Mr. Ekponimo took what is a relatively simple and standard eCommerce solution and applied it to a situation he knew intimately. The result was an innovative solution that with just a pilot program, it helped 150 children in need. While this is just a small chunk of the problem, Chowberry demonstrates the power of apps, websites, and software to change the world.

The biggest downside to Chowberry is that it’s currently only available in Nigeria. But the genius behind this idea is that it’s attractive to literally all stakeholders. Look – Food waste and loss represent nearly a trillion dollars (US). That’s a trillion bucks that we’re basically lighting on fire. So food loss can not only be framed as a humanitarian issue, but also as a strictly economic issue.

For retailers, solutions like Chowberry mean that food once represented a financial loss can be turned into a profit (one that makes you feel good too). For Consumers, it means more food, for a lower cost. For Chowberry, it means making a living and giving back at the same time. A win-win situation!

The solution doesn’t have to be limited to a retail solution though. Machine learning can be used to optimize transportation methods or routes and AI can be used to predict what crops should be grown when and where. Heck, we can even write code that can help predict what areas may encounter an emergency food shortage (i.e. tracking weather to better anticipate severe events).

The point here is that Tech doesn’t have to be just about making a profit. Technology gives people tools to change the world in new and exceptionally effective ways. Got an idea? Give us a call at 408.805.0495/408.621.8481 (or click to contact us).

World hunger is defined by the Oxford English Dictionary as “the want or scarcity of food in a country.” Around the world, roughly 795 million people suffer from chronic undernourishment (constant food scarcity. That’s about 11% of the global population. Out of that 795 million people, 780 live in developing nations and regions. In 2011, it is estimated that 45% of all child deaths were direct result of malnutrition and food scarcity. In developing nations, it is estimated that 50% of pregnant women, along with nearly as many children under 5 were anemic (iron deficiency…

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How to Create a Global Brand using Social Media

On August 1st, 2003, MySpace was launched. And in 14 years, Social Media has not only become a multibillion dollar industry, but has revolutionized how the world works. No one could have predicted that it would become the force for change that it has become. It has become the single most effective tool for the modern marketer.

With almost 2 billion people on some sort of Social Media platform, the industry represents the largest market in the world – by a good margin. One of the best examples of Social Media’s power lies in the Arab Spring. Twitter and Facebook helped change the world simply by existing. This power was again see in the US 2016 Presidential Election, where Facebook News played a huge, and greatly discussed role.

However, Social Media can also have an impact of a smaller sort. Namely, Social Media, when leveraged properly, can make your brand a global sensation. From 13 year old girls to the infamous PewDiePie, Social Media makes dreams come true.

And not just of idiot children and Swedish jackanapes: Chiara Ferragni turned her amatuer blogging hobby into one of the most visited blog sites on the web – and then into her own fashion line. And now she makes about $8 million annually.

But wandering into the jungle that is Social Media Marketing all willy nilly is ill advised. There is a path to follow and steps one must take in order to turn their brand into a global success. Let’s take a look at the first two steps now.

Content is [Still] King

Immortalized by Bill Gates over 20 years ago, this phrase is as true as it ever was. If you want to create a brand using Social Media, the Web, or even traditional tools, the content is what matters. As Mr. Gates argued all those years ago, creating unique, effective content that people want to read is the best way to get consumers, whether they’re shoppers or people interested in the advice you’re offering.

But just having good content isn’t enough; you need something to snag the attention of a reader. And more often than not, you’ve got about 5 seconds or 100 words to do it. There are several tried and true methods to snagging someone’s attention with good content. One of the most popular and probably the most effective is humor. Naturally though, humor is also the hardest to get right.

Humor is a double edged sword because what’s considered funny to some is quite often considered offensive to another. So while our team always recommends something of a humorous approach, we also recommend treading lightly.

There are three other common approaches as well:

Shock Value

Pros: Shock sticks out in the memory and makes people want to talk about it. Even if some don’t care for shock value, they will still talk about your brand.

Cons: Everything after the shocking reveal is often forgotten. Additionally, shock is only okay for so long. People will eventually come to expect it (and will thus not be shocked).

Information overload

Pros: It can convey effectively what your business does. This is an excellent way for people who are actively seeking out a service like yours.

Cons: Too much information can overwhelm users and turn them off. It’s also not the best way to capture traffic just surfing a Social Media site.

Emotional Bereavement

Pros: Like shock value, people talk about campaigns that evoke intense emotions like sadness.

Cons: For most industries, Emotional Bereavement is not effective. Plus, if not done perfectly, you’re just upsetting people.

The Platform

There’s a famous axiom known by many names: The Pareto Principle, The Law of the Vital Few, and, most popularly, the 80/20 Rule. This rule essentially states that 80% of income comes from 20% of your consumers. It’s been extended to cover all sorts of things, like time management and even tech investment.

As a time management principle, this will also help you in selecting a social media platform. Basically what we’re saying is that you should not be spending 80% of your time marketing on a platform that has less that 20% of your potential market. A necessary step to creating a successful Social Media campaign is researching where your target market hangs out.

Additionally, you want to make sure your platform has a number of what we like to refer to as “Key Influencers,” or people who already have a significant social media following. These people are worth their weight in marketing gold because when they’re used properly, their followers become yours. Key influencers are the best way to growth hack your brand.

But which platforms are best? Let’s take a look:

• Twitter is the haven of the one-liners. Marketers, comedians, entrepreneurs, every day folks, and recently politicians all love Twitter. This is one of the two platforms on the list in which you should definitely investing a significant amount of your effort.

• Facebook is another must for any social media campaign. About 75% to 80% of American adults are on this platform, making it the single largest marketing source in the world (about 1.5 billion people are on Facebook). Perhaps more importantly, Facebook has an evenly distributed userbase; in other words Facebook is representative almost any group of consumer.

• Pinterest is the platform for designers. It’s largest demographic are women who are interested in Fashion and design. Brands that focus on design (wedding businesses are an excellent example) should certainly invest a lot of time here.

• For B2B services, LinkedIn is indispensable. It maintains one of (if not the) largest group of professionals in the world. It is the choice for businesses targeting corporate influencers.

• Instagram, which recently IPO’d for $24 billion or so, is similar to Pinterest in that it’s an effective way to reach people who are interested in design and especially clothing fashions. This is a key platform if your target demographic is the 18-30 year old Millennial groups.

Want to know more? Give us a call at 408.805.0495/408.621.8481 – or click to contact us!

On August 1st, 2003, MySpace was launched. And in 14 years, Social Media has not only become a multibillion dollar industry, but has revolutionized how the world works. No one could have predicted that it would become the force for change that it has become. It has become the single most effective tool for the modern marketer. With almost 2 billion people on some sort of Social Media platform, the industry represents the largest market in the world – by a good margin. One of the best examples of Social Media’s power lies in the…

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5 Best Payment Gateways for eCommerce

In the era of digital shopping, the ability to accept digital payments are an absolute must. This is more than just accepting Visa and MasterCard electronically – it means offering new web-based payment methods like PayChex and PayPal. These newer forms of payment are modern business requirement for eCommerce websites and apps.

The most important part of any customer-business interaction is the Checkout stage. From traditional brick-and-mortar stores to the eCommerce enterprise, this is where people have to face how much they’ve spent. This make or break moment is even more pronounced in eCommerce, where shoppers can remove items from their cart without holding up other shoppers.

The aim of this post to today will be to cover a few key elements that should go into any payment gateway. Then we will wrap up with a brief look at the top 5 payment gateways, looking at the pros and cons of each.

User Experience is First

Don’t choose a payment gateway, choose a User Experience (UX). A payment gateway needs to make the payment experience better. It should not make the experience more difficult. It shouldn’t even really maintain the status quo. Let’s refer to the industry darling for an example: Amazon Express.

Amazon’s payment experience is so easy and seamless it’s almost too easy (hence the”accidently purchased this” feature!); it’s the UX example to which any eCommerce website should refer. The easier it is to buy something, the more money you will make; in fact a report from Analytics giant Bain and Company found that a 5% increase in customer retention resulting in a 95% increase in profits. Pretty good deal, right?

Security (duh)

All major payment gateways have security that is exceptionally robust. It’s kind of a requirement of the business! In other words, we won’t dive into this too much. If you go with pretty much any named brand you will be okay.

But if you’re thinking of an off brand gateway, the biggest red flag is if a gateway is putting the onus of security on you. Make sure that they are PCI compliant and that all payments go from the browser to the company’s own secure gateway – never over your own server! Really though, we recommend going with a verified payment gateway. This is one of the most important aspects of your business, if not the most important.

PayChex Bluepay

PayChex Bluepay is the underdog of the Payment Gateway world, but not due to quality issues. In fact, Paychex maintains an entirely inhouse sales team to help ensure high quality customer experiences. Despite this expensive approach, Paychex BluePay is still the one of the cheapest payment gateways out there. Bluepay also claims to have the highest data security in the industry, though this is hard to prove.

PayPal

If you have never heard of PayPal, you probably fell through a time portal in the 1980s and just found yourself here in 2017. First, welcome to the 21st century; remember that Trump guy who’s building all those hotels? Yea, he’s president now. Oh, and computers fit in your hand – sweet, right?

Kidding aside, PayPal’s reputation is well earned. ANd though they are a legacy tech company from the 90s, they’re still trying to grow with the times; a fact demonstrated by their recent acquisition of Braintree. Additionally, Paypal is supported on all web development platforms, making integration with existing platforms much more simple. While more expensive than Bluepay, it has 165 million users, making it pretty much a must for eCommerce sites.

Stripe

As an entrepreneur and not a developer, you may not have heard all that much about Stripe. Stripe focuses on attracting developers; something they do extremely well. They focus on creating new ways for companies to accept payment online whether through a mobile app or a subscription-based model.

Stripe is supported on most major eCommerce platforms, including Magento and Shopify. More importantly, Stripe is making a big push into the global market, an awesome opportunity for eCommerce businesses just getting started.

Amazon Payments

As referenced earlier, Amazon Payments is one of the best examples of how UX should be done in the industry. This API’s single greatest feature is it’s 1-click purchase option, which autopopulates a returning client’s information. As mentioned above, the easier it is to pay you, the more money your business will make.

Amazon Payments is supported by most major eCommerce platforms. While still more expensive than Bluepay, Payments has no setup fee and a smaller chargeback fee than other major competitors (such as Authorize.Net).

Square

This newer player in the Payment Gateway business was founded by industry legend and Twitter founder Jack Dorsey. Square is slightly different than the other names on the list because it focuses mainly on small mobile, businesses like Food Trucks. Square’s emphasis is not on eCommerce. But we wanted to cover it anyways because its an web-based payment method.

Square allows users to make quick digital payments at Brick-and-Mortar location – Starbucks being a prime example of this. The Credit Card needs to be present, but the Square POS system is able to capture Credit Card info by a tap. More recently they’ve launched a Peer-to-Peer payment service, called Square Cash.

Need a Payment Gateway for your own eCommerce website? Give us a call at 408.805.0495/408.621.8481 – or click to contact us – for more information on which option works best for you.

In the era of digital shopping, the ability to accept digital payments are an absolute must. This is more than just accepting Visa and MasterCard electronically – it means offering new web-based payment methods like PayChex and PayPal. These newer forms of payment are modern business requirement for eCommerce websites and apps. The most important part of any customer-business interaction is the Checkout stage. From traditional brick-and-mortar stores to the eCommerce enterprise, this is where people have to face how much they’ve spent. This make or break moment is even more pronounced in eCommerce, where…

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Turn Your Passion into a Successful Business

We all have something about which we are extremely passionate, something we love more than almost anything else. Often we look at it as only a hobby, a pastime. But why do we stop there? Why don’t we go that extra leap to turn a passion into a potentially thriving business? Most success stories in the world of Entrepreneurship start with a love of something (usually more than just money – though that’s also certainly lovely!)

The answer here is complex, but basically it all boils down to fear. Most of us are (un)content working a 9 to 5, dreaming of doing what we love as opposed to what we’re actually doing. Why? Because it’s safe, because it seems as close to a guarantee as possible. We’re afraid of it not working out, of it ruining our passion, of it costing too much.

But we’re here to tell you that it can happen, that passion is one of the key elements to a successful startup in any industry. Passion is, in fact, the one necessary element to a successful venture. There’s a reason that passion and dedication are what every Venture Capitalist and Angel Investor look for before funding an operation.

Of course, passion isn’t the only thing an entrepreneur needs to launch a successful startup. There are the tools needed to survive in this world, including a business plan, a website, and a support network. For nearly two decades, SDI has helped turn passions into successful business. We know what a startup needs to survive and, more importantly, grow in a modern economy.

A Business Plan

So let’s start low tech, with a tool that business since the beginning of time used to help figure out exactly what their business needs: a plan. A properly made business plan is composed of 3 elements:

1. Research

It is always important to understand the market, the competition, and of course, the target population. It not only helps you nail down what exact problem you have; and of course what exact solution you need to succeed.

2. Organizational Structure

Communication has been the downfall of more than one startup and even well-established businesses. Creating a clear hierarchical structure from the get go let’s people know where they stand in your organization, to whom they report for what actions, and alternative routes of communication, if necessary. Having this established before you even launch will prevent future problems.

3. Goals and Growth

Startups often struggle because they fail to outline concise goals. More than that, many startups fail to establish what counts as a successful completion of a goal. IT may seem a bit like you are putting the horse before the cart, but this is more important than you might think. This is especially true if you want to get funding from outside sources, as most VCs and Investors want to know this information.

We understand this is a lot and, unfortunately, this is only scratching the surface. For more on how to create a good business plan, contact our startup experts.

The Website

As most people know, a website is roughly comparable to a physical store. It’s the face of your business, it’s where your customers peruse your wares and/or services, and it’s where you usually collect payment for said wares and services. In other words, you want your website to be beautiful, robust, and secure.

1. Design

Website design is one part science, 1 part art, and 1 part intuition. The best designers utilize the “User Centered Design” (UCD) method. UCD means exactly what it states: designing entirely from the perspective of the user. UCD has shown clear results in our own research, with improved visitor to user conversions, better engagement, and, ultimately, more money in your pocket.

2. Robust Code

Code is what makes your website a website. There’s literally no way to describe web development without talking about programming. So, it’s important to hire a top notch development team that can make your website as awesome as your business. Whether you decide to build a website using a CMS framework like Magento or WordPress or go from the ground up, make sure to thoroughly vet your developers!

3. Security and Encryption

Good security is a combination of good code, common sense, and, quite simply, luck. Closed Parameters, SSL Certification, and User Permissions are examples of good code (contact our security experts for more). Common sense is harder to nail down, but basically boils down to not clicking on every link that gets emailed to you. Luck is even more broad, but the idea here is that there are literally millions of websites. Most will go not only unhacked, but not even noticed by malicious entities. Are you unlucky? That’s where good code and common sense come in. Hackers can’t get in if you don’t leave an opening.

There is a lot more than just passion that goes into a successful startup. But passion is what lays the groundwork for everything else. More to the point, you can hire a business, design, programming, and security experts. But passion is the one thing you can’t outsource to other people.

Got a passion you would like to turn into a successful business? Give us a call at 408.805.0495/408.621.8481 – or click to contact us!

We all have something about which we are extremely passionate, something we love more than almost anything else. Often we look at it as only a hobby, a pastime. But why do we stop there? Why don’t we go that extra leap to turn a passion into a potentially thriving business? Most success stories in the world of Entrepreneurship start with a love of something (usually more than just money – though that’s also certainly lovely!) The answer here is complex, but basically it all boils down to fear. Most of us are (un)content working…

Read More

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